POP displays for Beverage & Spirits
Beverage POP splits cleanly into on-trade (bars, restaurants, hospitality) and off-trade (grocery, liquor, convenience). Off-trade is volume-led: FSDUs, dump bins, shelf trays. On-trade is theater: back-bar glorifiers, illuminated bottle pedestals.
Common display types
- Floor display (FSDU)
- Glorifier
- Endcap display
- Counter display
Materials that work in this sector
- Cardboard (E-flute)
- Acrylic / PMMA
- Wood (oak veneer)
- Brushed aluminium
Brand examples
Diageo, Pernod Ricard, Coca-Cola, Heineken.
Notes from working in this sector
Heavyweight FSDU = corrugated cardboard with hidden internal stacks. Premium spirits = acrylic + metal + soft uplight. Mass-market promos cycle every 4-6 weeks; premium fixtures are quarterly or longer.
Want to test a brief for the beverage & spirits sector? Generate your first concept render.